school board campaign checklist

School Board Campaign Checklist

A practical first-30-days checklist for school board candidates planning website launch, parent/community message, endorsements, events, forms, and bilingual outreach.

See school board campaign websites Preview Templates

First 30 days

Write a short reason for running that parents and community members can repeat.
Define 3-5 priorities in plain language.
Collect candidate bio facts, approved photo, office/district details, and campaign contact information.
Build a volunteer or yard sign interest form.
Prepare a public calendar for meet-and-greets, forums, or community events.

Website launch items

Homepage with clear school board message.
Bio page that explains education/community connection.
Issues page for students, parents, teachers, safety, budgets, and transparency.
Endorsements only when permission is approved.
External donation link if the campaign has one ready and reviewed.
Spanish or bilingual communication plan if the district needs it.

How to use this

Use the checklist to decide what belongs on the first version of the site.
Keep empty endorsements or event pages hidden until content is real.
Review school-related claims and disclaimers before publishing.

When to stop using a spreadsheet or document

A checklist helps organize a school board launch, but a real website is needed once parents, teachers, and voters need a single official place for events, priorities, volunteer forms, and updates.

Important note

This checklist is not legal, election-law, school-board ethics, campaign-finance, or political strategy advice.

FAQ

Questions candidates ask about this resource

What should a school board website publish first?

Candidate bio, education/community message, top priorities, volunteer path, events if available, donation link if used, and reviewed disclaimer fields.

Should school board campaigns use bilingual pages?

If the district includes Spanish-speaking families, the campaign should consider Spanish or bilingual communication and review the Spanish copy carefully.

Can endorsements be listed immediately?

Only list endorsements when the campaign has permission and has reviewed how names, titles, organizations, photos, and logos may be used.

Related resources

Keep planning the campaign website

Campaign Volunteer Signup Form Template

A practical volunteer form template for collecting contact information, availability, interests, and consent-language placeholders.