PoliticalWin Resources

campaign website checklist

Campaign Website Checklist

Use this checklist to publish the essentials first, test the public site, and avoid launching a campaign website with missing basics.

Pages to publish first

  • Homepage with candidate name, office, district or community, and one clear campaign message.
  • Candidate bio page with relevant background, public service, family/community roots, and why the campaign is running.
  • Issues or priorities page with 3-6 concise topics voters can scan quickly.
  • Volunteer or contact form so supporters can raise their hand without hunting for an email address.
  • External donation link if the campaign has an approved contribution platform ready.
  • Disclaimer/footer fields reviewed by the campaign's treasurer, counsel, or compliance professional.

Pre-launch tests

  • Open the site on a phone and confirm the menu, buttons, forms, and images are easy to use.
  • Click the donation button and confirm it opens the correct external contribution page.
  • Submit a test volunteer/contact form and confirm the campaign receives the notification.
  • Check spelling of candidate name, office, district, election date, and campaign contact information.
  • Confirm the custom domain uses HTTPS and the PoliticalWin preview URL still works.

Domain checklist

  • Choose a domain the campaign owns and can renew.
  • Confirm nameserver or DNS instructions before promoting the URL.
  • Test both the homepage and important subpages after the domain connects.
  • Keep the domain login accessible to the campaign, not only one volunteer.

How to use this

  • Treat this as a launch-readiness review, not a design wish list.
  • Check every item once before publishing and again before major announcements, ads, mail, or press outreach.
  • Assign one reviewer to message, one to mobile testing, and one to donation/disclaimer review.

When to stop using a spreadsheet or document

A document checklist is enough while the campaign is collecting facts. Move into a real campaign website once the candidate bio, office, top issues, volunteer path, donation link, and disclaimer review are ready for public preview.

Important note

This checklist is practical website guidance, not legal, campaign-finance, tax, accounting, election-law, advertising, or political strategy advice.

FAQ

Questions candidates ask about this resource

Should every campaign publish all pages on day one?

No. Publish the essentials first and keep unfinished pages hidden until the campaign has real content.

Should a campaign test the site on mobile?

Yes. Many voters and supporters will open the campaign website from a phone, text message, social post, or email.

Does this checklist replace legal review?

No. Campaigns are responsible for legal, disclaimer, donation, and jurisdiction-specific review before publishing.

Related resources

Keep planning the campaign website