City Council Campaign Plan Template

District and neighborhood priorities

• Name the district, ward, or neighborhoods the campaign serves.
• List 3-5 local priorities voters already talk about.
• Connect each priority to a practical city service or public decision.
• Avoid generic statewide language when the race is local.

Voter contact basics

• Create a public events calendar for meet-and-greets, forums, and canvass launches.
• Add volunteer interests such as canvassing, phonebanking, events, signs, and data help.
• Track endorsements only after approval.
• Make the donation link visible but not overwhelming.

Website sections

• Homepage, candidate bio, issues, endorsements, events, news, volunteer, contact, and donation link.
• Use short issue summaries on cards and longer explanations on issue detail pages.
• Keep the campaign contact path easy to find on mobile.

How to use this

• Use this as a one-page plan before entering content into the campaign website.
• Turn neighborhood priorities into website issue cards and public talking points.
• Review the plan after the first events because local voter questions will sharpen the site copy.

When to stop using a spreadsheet or document

A planning document is useful internally. Launch a real campaign website once voters need a public source for the candidate story, event dates, volunteer form, donation link, and campaign updates.